A new basis for human performance
A NEW BASIS FOR HUMAN PERFORMANCE
OUR VISION
Our mission is to help our community train to live exceptional lives.
Health / Performance / Well-being / Wisdom
These are the 4 cornerstones of human potential that we aim to train and develop.
Our approach has balance at its core:
Between strong body and still mind
Between hard work and restoration
Between training and life
Between exceptional results and present moment experience
Between individual goals and connection with others
The Gym
OUR STORY
We have our roots in the functional fitness world. We founded CrossFit City Road in 2014 and spent the following 7 years coaching many thousands of classes and growing an incredible community.
Watching as that community expanded from a tiny group of personal training clients to hundreds of members across 3 locations taught us many invaluable lessons about training, fitness and health.
We were inspired to take a step further and pursue our own vision of fitness. Over the years, we had begun to explore and study other training methodologies and practices: endurance; breathwork; cold and heat exposure; meditation and other movement disciplines.
The BASIS approach distills all the lessons we have learned across these domains
THE TEAM
BJ Rule
Founder and Coach
BJ has been in the fitness industry since 1995. In that time he has coached many to live healthier and fuller lives. Passionate in the belief that exercise has the power to enable people to get the most out of life, BJ is on a mission to get as many people as possible (and their families and friends) exercising regularly.
As well as his BSc in Exercise Science, BJ holds the CrossFit L2 and the BWLA L2.
TOM MCADAM
FOUNDER AND COACH
Tom has been in the fitness industry for a decade, having left behind a career in investment banking. Tom has coached many hundreds of people to better health and performance.
Tom is passionate about meditation and breathwork and has a special interest in using these practices in conjuntion with physical training to supercharge human performance.
BJ Rule
Founder and Coach
BJ has been in the fitness industry since 1995. In that time he has coached many to live healthier and fuller lives. Passionate in the belief that exercise has the power to enable people to get the most out of life, BJ is on a mission to get as many people as possible (and their families and friends) exercising regularly.
As well as his BSc in Exercise Science, BJ holds the CrossFit L2 and the BWLA L2.
TOM MCADAM
FOUNDER AND COACH
Tom has been in the fitness industry for a decade, having left behind a career in investment banking. Tom has coached many hundreds of people to better health and performance.
Tom is passionate about meditation and breathwork and has a special interest in using these practices in conjuntion with physical training to supercharge human performance.
